4th Floor Digital


Reverse Mentoring by Eric Leist
May 7, 2010, 7:02 am
Filed under: 4th Floor Digital

We’re excited about the possibilities reverse mentoring brings. In today’s terms, reverse mentoring means the practice of pairing digital natives with members of older generations who are still wrestling with some of the quick-moving technology in our world. That’s what we’re all about.

Here’s Alexa Scordato, co-founder of DartBoston, in her 2009 TEDx talk about her experience as a reverse mentor.



Grand Opening by Eric Leist
March 27, 2010, 12:28 am
Filed under: 4th Floor Digital | Tags: ,

We’re Open!

Our mission is to teach whatever you want to know about social media. We give presentations and one-on-one sessions, webinars and advice through Twitter on our hashtag #4thFloor. If you’d like a customized presentation, let us know! We’re open to creating whatever you need.

To request our services, call Steve Quigley at (617) 358-0066 or email him stevequigley1 [at] gmail [dot] com.

Here are a few samples of the types of presentations we put together:

Online Video: Strategy, Production, Distribution
Blogging for Business: Development, Maintenance, Conversion
Time Management on Social Media: Getting the most out of limited resources
Augmented Reality: What it means for your business
Content Strategy: Delivering your message through multimedia
Online Authenticity: Have a personality, don’t just be another drone
Online Relationships: Which ones are worth the effort?
Guest Blogging: Why it’s beneficial
Commenting Etiquette: When and why
Measurement: Understanding Google Analytics, URL shorteners and more
Conversation Strategy: Messaging Across Social Media Platforms

Other topics we have experience and expertise in:

If you’re going to send us a proposal, feel free to mix and max any of these. We want to know what you want to know!

Theory
Measurement
Strategy
Tools
Crisis
Engagement
Synchronizing your presence/message
Time and effort management – Getting the most out of what time you have
Online Authenticity

Content
Video
Pictures
Multimedia
Podcasting
Webinars
Internet Radio
Facebook Advertising
Applications

Blogging
SEO
Google Analytics
Blogrolls
Guest blogging
Commenting etiquette
URL Shorteners
Basic HTML for social media

Targets
B2B
B2C
Social Media for small businesses
Social media for big corporations

Platforms
Twitter
Facebook
Social Bookmarking
YouTube
GPS-based (Foursquare Gowalla)
Slideshare

Other
Online relationships – which ones are worth the effort?
Automatic distribution
Content Strategy
Choosing the right platforms
Niche social networks
Microsites




Follow

Get every new post delivered to your Inbox.