The 4th Floor Digital Team is off to an incredible start. We’re getting requests left and right for new opportunities. There’s so much to learn about social media and so many people who want to learn it!
- The 4th Floor Digital Team at a BU-run Tweet-up
As a team, we’re learning too. We had a particularly interesting takeaway from one session so far:
Not all businesses have the same objective for their online presence, and they need to measure success in different ways.
Facebook fans might be really valuable for an ice cream company, but not so important for a B2B-focused Law firm. Monthly blog visits might be a great indicator of online success for a boutique PR agency, but not for a company that has content stretched far over the web.
Companies need to identify their goals for social media and figure out a few ways of measuring success, focus on those metrics and ignore the ones that don’t matter. Especially for small businesses, trying to track Google Analytics, YouTube views, Twitter list counts, Facebook comments, blog subscribers, impressions from Friendfeed, Diggs, Yelp ratings, AdSense revenue…can be exhausting!
Time efficiency is everything whether you’re doing your own marketing or you’re billing hours for a client. There’s more to metrics than the overwhelming amount of data that meets the eye.
